Surveying is a form of collecting data that are a variety of opinions. People’s opinions are extremely important for running a successful business. In a competitive market, customers’ opinions have the power to boost a business over a financial hump and, maybe more importantly, keep it there. The beautiful thing about opinions is that they can be persuaded and easily changed. One bad experience can alter a person’s opinion for years. GeoAge’s SurveyMe is mobile data collection software that allows a business to monitor opinions of a business’s customers. It is very simple to collect and analyze all of the incoming data because it is all done instantaneously by SurveyMe.
SurveyMe is a program that allows any business to create a survey and spread it to any mobile device. Mobile surveys are convenient to customers and business because they are paperless, quick and easy to complete, instant analytics, and painless to organize and store records. The hospitality industry is an obvious fit for SurveyMe but any business can benefit. Everyone has seen the comment cards on a dinner table. Comparing the process from a comment card to SurveyMe, SurveyMe dominates in all aspects.
A comment card works like this: The business orders a large amount of comment cards and waits for them to be delivered in the mail. Then someone must unload the boxes and arrange the cards so that customers will see and use them. A customer finishes his meal and spots or is given a comment card. On this card, there are usually a few ranking questions ranging from something like 1 – 5 and then a blank space to leave any further comments. The customer must now leave the card on the table or drop it off in a collection box. Now it is in the hands of the restaurant. The restaurant has to file through the cards, organize, and input all of the data on each card. Once all of the data is inputted, it has to be manipulated and ready for reporting so that the data can be analyzed and put to use. Now all of the cards have to be thrown away, the business has to buy new ones, and someone has to put the cards out on the table again. The process repeats.
In comparison, SurveyMe can come to the same, if not more accurate, conclusions in a fraction of the competitive time. SurveyMe works like this: One person from the business creates a survey on a computer using SurveyMe. A range of question functionalities allow a business to ask the most beneficial questions to receive the most beneficial answers. Multiple choice, type out an answer, or multiple select answers to name a few. Branching is even available to figure out why someone did or did not like something. Geo referencing can even be achieved through SurveyMe to see exactly where your customers live or what store location is conducting the survey. Once the survey is complete it is posted on the internet on www.surveyme.mobi with a keyword attached to it. This keyword allows anyone to access the survey. Now the restaurant has to give the keyword to the customer in any way. Some ways have been posting it on the table by the condiments or attaching it to the check. The customers use their mobile device, more than likely a cell phone, to go to the website and type in the keyword. They complete the survey at their own leisure. It could be there at the table, in the car on their way home, or once they get home. The customer does not have to worry about giving a bad review and someone seeing it. There is less subconscious pressure on the customer, thus more accurate results. Once the survey is completed, the restaurant has the ability to leave a thank you message with a mobile coupon or discount attached. The completed survey is instantly saved to a server and analyzed. The business does not have to do anything but view the already created charts and graphs. Data can be arranged in extensive reporting to separate questions as need be. This process is ongoing. Data can be viewed by dates so annually, quarterly, monthly, weekly, or even daily data can be viewed separately. Also if the business is a chain, individual buildings can be isolated for reporting.
Clearly some of the benefits are time-saving and more accurate results. Mobile Surveys are easy for the customer and even easier for the business to manage. There is no moving papers from here to there or mind numbing hours of data entry. Everything is electronic and everything is instant. New data is viewed in real-time. Opinions are viewed right away and not months later. Mobile surveys with SurveyMe collect current, accurate opinions of all customers with no pressure to anyone.
Filed under: General by Matt Tidmore Tuesday, July 20th, 2010
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